IKEA LED lighting scheme

We have a number of agents working on an international scale. If you would like us to put you in touch with any of our representatives, or are interested in representing ADV | LED, please do not hesitate to give us a call.


Peter Murray – Europe

Since 2012 Peter has represented the interests of ADV | LED across western and eastern Europe as well as the middle east, overseeing projects which have seen our products implemented in places such as Abu Dhabi and Latvia to deliver energy saving solutions in a variety of different working environments.


Stuart Harris / Vincent Wells – UK/France

Stuart and Vince have been involved with ADV | LED since 2009. Interests across the UK and France are represented with case studies including hospitals, schools and local authorities in addition to large private sector projects.

We have also been involved in a significant infrastructure development at the world’s largest highest grade polyhalite ore reserve, in North Yorkshire. This project required the flexibility of the ALEDs’ ‘Mass Customisation’ principle with the specification significantly upgraded due to the extremely corrosive environment. This challenge allowed us to develop a tailored, customer-led solution appropriate to the tough environment in which the lights were situated.


Josep Luis – Spain

During 2012, Josep identified ADV | LED as a strategic partner for energy conservation in Spain. Our ‘Highest Efficacy’ core principle is ideally suited to his business activities, with performance being paramount to his clients.

Having supplied both its industrial and street lighting luminaires to Spain, ALEDs will continue to work closely alongside Josep, striving for further success and delivering upon our core principles to ensure we operate with integrity at home and abroad.


Reduan Abdullah – South East Asia

Reduan has been involved as a representative of ALEDs since 2006, and was responsible for introducing the first generation of high performance LED street lights into Malaysia. His understanding of the lighting business includes expertise in both luminaires and controls. This knowledge is the key reason why Reduan continues to support ALEDs in South East Asia. The ALEDs core principles of ‘Supported Service’ and ‘Portable Production’ are endorsed by Reduan and our product range has benefited greatly from his knowledge of the local market.